art direction + brandingHigh Tide Technologies have been proud agents of change in their industry with their success coming from putting the customer first
The high tide brand
We outlined the elements that define High Tide Technologies. Preparing them to project consistency when representing High Tide Technologies. The visual and verbal elements contained in this document have been chosen for their ability to elicit an emotional response that reflects the values of HTT.
the logos
The icon incorporates their abbreviated name, HTT, while abstractly representing the monitoring of liquid/gas through a pipeline creating the “H” in High Tide. Alongside the icon is a simple typeset that allows for flexibility with the word “technologies,” which can remain in the logo mark or be removed without compromising consistency.
the fonts & colors
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the collateral
Reinforcing consistent brand messaging goes a long way towards creating an immersive experience. Here you’ll find swag, business cards and brochure mock-ups to showcase how great HTT can look out in the wild.
the photography
Suitable subjects include water, treatment facilities, pipelines, technology, and people. The goal is to show that they’re smart, but not afraid to get their hands dirty. Images should always align with our brand’s color palette — even if it requires editing.
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