art direction + brandingWalnut Wood Works is a woodworking and fabrication company creating custom, hand-crafted butcher block countertops, floating shelves & mantles, along with the solid steel floating shelf brackets that hold them up.
The walnut wood works brand
The origin of Walnut Wood Works is rooted in the belief that we can make things better. They are guided by integrity and independent thinking, creating unconventional products that make people feel something. Their commitment to their customers is to provide a painless experience from start to finish that ends with them being happy they chose Walnut Wood Works.
the logos
The Walnut Wood Works logo is a visual representation of the three w’s interweaving and paneled together, similarly to how Walnut Wood Works creates a piece of butcher block. That is combined with a custom type treatment connecting the name Walnut to the icon above. This is all sitting atop the industry set in DM Sans, chosen because the w has a similar overall shape to that of the icon.
the fonts & colors
…
the brand application
The primary and secondary logos applied to a variety of surfaces and swag. We think it looks real good.
the photography
Think bright, intricate, and textural. Showing off what they do, and how they do it.
Justin Brady (co-owner/ceo)